Wednesday 21 February 2007

Make (...me even more rich) Kate

Following the ever increasing trend for celebrities to design their own lable (Gwen Stefani, Justin Timberlake and Lily Allen to name a few) Kate Moss is now launching her own fashion line for the Arcadia group store, Topshop, to be launched in Spring 2007.

Yes, Kate Moss' design's will be popular and yes it will make Philip Green a hell of a lot richer (that's saying a lot for a man who's wealth is around 4 billion) with millions of girls trying to look like the "amazingly cool" Kate. Looking at the idea though does it really seem appropriate?


Topshop aim to target females in the 15-35 years category, although it probably even reaches younger, with girls trying to dress older than they are. Should a woman who's a known drug addict be placed in a spotlight where young influential girls are encouraged to be like her? It doesn't seem right to me.

It's arguable that drugs are already going through a huge normalization, so why make it worse?

With most of the age ranges mentioned in the link being within Topshops target age, why would they want to publicise drugs even more. They may say that their not publicising drugs but just seeing Kates face people are able to associate her to the drug use which was covered in the media and also associate her to the pictures of her husband, Pete Doherty, injecting drugs into a young girl passed out on the floor at a party.

Why would the Arcadia Group want to normalize the use of drugs even more?.....Oh yeah, so Sir Philip Green has more money in his back pocket at the end of the year.